Designing and merchandising virtual goods is only half of the equation. For a virtual goods model to work, determining what payment types to accept and how to combat fraud are critical issues. Our panel of experts will share their views on what it takes to succeed in this crucial part of the business. Panelists: » Lex Bayer - Founder & CEO, Spare Change Payments » Christian DeBaun - Director of Business Development, PayByCash » Gene Hoffman, Jr. - Chairman & CEO, Vindicia » David Marcus - CEO, Zong (Echovox, Inc.) » Tim Pechmann - President, GMG Entertainment Moderator: » Paul Thind - GM North America, Sulake Corp (Habbo) [Mas+detalle]

The goods are virtual, but the revenue is real. Interested in figuring out how to turn browsers into buyers and how to drive more engagement around virtual goods? We've assembled a strong group of panelists who can share their insights on how to tackle the challenge of converting virtual goods into real revenue. Panelists: » Adam Caplan - President, Super Rewards » Matt Mihaly - CEO & Creative Director, Sparkplay Media » David Perry - Co-Founder & Chief Creative Officer, Acclaim » Anu Shukla - Founder & CEO, Offerpal Media Moderator: » Joel Brodie - Founder & CEO, Gamezebo [Mas+detalle]

» Andrew Chen, Futuristic Play » Daniel James, Founder & CEO, Three Rings [Mas+detalle]

Virtual goods are beginning to have a major footprint on leading social networks. Beyond merely offering an alternative to advertising, virtual goods create solid opportunities for application developers to capitalize on the user engagement they generate. What will it take to fully take advantage of the virtual goods opportunity on social networks? Our panel of leading thinkers will share their views on this topic. Panelists: » John Hwang - Director of Products, Automotive, RockYou » David King - Founder, (Lil) Green Patch » Shervin Pishevar - CEO & Co-Founder, Social Gaming Network » Andrew Trader - EVP Business Development, Zynga Moderator: » Mark Wallace - Co-Founder & CEO, Wello Horld [Mas+detalle]

Managing a virtual economy is no easy task. Handling inflation, tackling billing, and being vigilant on fraud are just a small fraction of the issues facing anyone managing a virtual economy. Our panelists will share their experiences and insights on this important subject. Panelists: » Susan Choe - Founder & CEO, Outspark » Lee Crawford - Founder & CEO, Twofish » Christopher Donahue - SVP of Marketing & Business Development, Live Gamer » Karl Mehta - Founder & CEO, PlaySpan Moderator: » Susan Wu - CEO, Ohai [Mas+detalle]

One of the key decisions in any virtual goods offering is determining what users want. How does one do it? Curious about how to blend branded and user-generated virtual goods? Our panel of experts will share their experience on what it takes to get started and how to make a well-informed decision on this crucial topic. Panelists: » Brian Balfour - Founder & VP of Product, Viximo » Lee Clancy - VP of Product Mgmt & GM Direct Revenue, IMVU » Amy Jo Kim - CEO, Shufflebrain » Sean Ryan - CEO, Meez Moderator: » Margaret Wallace - CEO & Founder, Rebel Monkey [Mas+detalle]

Charles Hudson, Virtual Goods Summit » Fouad ElNaggar, Redpoint Ventures » Scott Raney, Redpoint Ventures [Mas+detalle]

Many so-called "casual MMOs" and immersive worlds are casual only in the sense that the point of the game is not to bash gruesome looking monsters or the game isn't set in a sci-fi fantasy world. The engagement story around existing and upcoming casual MMOs is real and very compelling. This panel will discuss what it takes to build a successful casual MMO that users love to play. Panelists: » Min Kim - Vice President of Marketing, Nexon America » Patrick Ford, VP Marketing and Community Development, K2 Networks » Kyra Reppen - SVP and GM, NeoPets » Craig Sherman - CEO, Gaia Online Moderator: » Joey Seiler - Editor, Virtual Worlds News [Mas+detalle]

We all like to have fun, right? What is it about games that makes them so fun? Is it gameplay? Social interaction? Achievements and accomplishments? Our panel of thought leaders will share their perspectives on what it takes to build a fun game and why building fun into games is more difficult than it looks. Panelists: » Erik Bethke - CEO, GoPets » Dr. Ian Bogost - Founding Partner, Persuasive Games » Nicole Lazzaro - President, XEODesign, Inc. » John Welch - Co-Founder, President & CEO, PlayFirst Moderator: » Jeremy Liew - Managing Director, Lightspeed Venture Partners [Mas+detalle]

There are a handful of viable (proven) business models for social games. How should game developers go about choosing the best business model for their games? Our panel of experts will share their thoughts on the various business models and how to think through the right one for a given game. Panelists: » Jameson Hsu - Co-Founder and CEO, Mochi Media » Matt Mihaly - CEO and Creative Director, Sparkplay Media » Mattias Miksche - CEO, Stardoll » David Perry - CCO, Acclaim Moderator: » Ravi Mhatre - Managing Director, Lightspeed Venture Partners [Mas+detalle]

Social networking and games go hand in hand. Whether it's taking advantage of the relationship data in social networks to build novel gameplay or building community among people who play games, game developers are discovering clever ways to build real communities around the games they're developing. Hear from our panel of thought leaders about what it takes to successfully integrate community and social interaction into the next generation of games. Panelists: » Jim Greer - CEO, Kongregate » Amy Jo Kim - CEO, Shufflebrain » Mark Pincus - Founder and CEO, Zynga Game Network » Dave Williams - SVP, Shockwave, AddictingGames Moderator: » Brandon Sheffield - Gamasutra [Mas+detalle]

Games are one of the most popular activities on social networks and virtual worlds. Increasingly, users are taking it upon themselves to create games and entertainment of their own within the context of existing online environments. Curious as to what's driving this behavior? This is the panel for you. Panelists: » Daniel James - CEO, Three Rings » Jeremy Monroe - Director of Business Development, Sports & Entertainment, North America, Sulake Inc. » Ted Rheingold - Founder, Dogster and Catster » Cary Rosenzweig - President and CEO, IMVU Moderator: » Dean Takahashi - Writer, Venture Beat [Mas+detalle]

There are a lot of interesting asynchronous activities happe [Mas+detalle]