In May 1987, Wendy's International followed up the "Where's the Beef?" campaign with the US television commercial, "Give a Little Nibble." The tag line was to be a catchy phrase that would capture the attention of consumers and help make Wendy's major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency.
After a poorly received seven-week run, Wendy's pulled the television commercials,created by Dick Rich Inc.
The "Nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger. Many people found the ads repulsive.
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Por :
baysadaye
Duración:
00:31 Min
Vistos:
75
Publicada:
12/27/2008